Elon Musk, the CEO of Tesla Motors, has proposed several changes to the Twitter Blue subscription service. He proposed to slash the price, allow subscribers to pay in cryptocurrency dogecoin, and remove ads. The proposed changes also include a new look for the service, a lower price, and an authentication checkmark. Although Twitter employees have expressed concern about the future of the social media site, the price cut will still be a significant saving for Twitter users.
The changes would cost the company about $180 million a year, Musk said in a recent interview. Twitter has more than 81 million users, so it’s hard to imagine that the company will go out of business without adding new revenue streams. The service is not profitable without ads, and it is unlikely that many users will switch to it. But if Twitter is willing to give away some of its profits, it might be worth considering.
Thousands of Twitter users voted in a poll, and more than three hundred thousand people voted yes. However, the question remains: will it be worthwhile? What’s the long-term impact of a subscription change like this on Twitter’s future? Elon Musk will discuss the plan with Twitter chief executive officer Parag Agrawal at a company meeting later this week.
Elon Musk’s proposals include a $2 monthly price cut for the Twitter Blue premium service. He has also suggested that Twitter Blue subscriptions should no longer feature advertising, which would allow users to read less offensive tweets.